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Content + community + analytics = real-time marketing
On the iCrossing Content Lab blog I’ve been talking about how content marketing is a CMO-level priority, as have many other bloggers. But being a priority is one thing; how do senior marketers make...
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We are all content hustlers
It’s ironic Google+ allowed the digital elites such as Chris Brogan early access to Google+ while asking corporations to hold off creating brand profiles. Just about everyone I know on Google+...
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L’Oréal and Procter & Gamble: content marketing masters
In our always-on marketing world, it’s tempting to never look back. But sometimes reflection can be instructive. For instance, I was just reviewing a January 2011 Forrester Research report that cited...
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What is content marketing?
Occasionally I am asked how content marketing differs from other forms of building a brand. After all, doesn’t all marketing contain content of some sort? Two recent blog posts I wrote for the...
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Gini Dietrich Discusses Content Marketing in 2014 and Beyond
What does the future of content marketing look like? According to Gini Dietrich, founder and CEO of Arment Dietrich, succeeding with content in 2014 and beyond means being visionary, practicing brand...
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Why You Need to Hustle Content: A Lesson from The New York Times Innovation...
The recently leaked New York Times Innovation report has become required reading because the document provides a candid snapshot of a legendary brand struggling to embrace the realities of running a...
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New Report: Content Marketing Is “the Show Horse” of Customer Acquisition
Content marketing is the show horse of customer acquisition and retention — and second only to social media as a digital marketing spending priority among U.S. brands, according to my newly published...
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Content Marketing: There Is No Try
Pity the CMO. She is responsible for growing a business and ensuring that her company’s brand remains relevant even as constantly changing market forces and technologies make her life one steep...
View ArticleContent Master: The Morton Arboretum
As the leaves of autumn give way to the bare branches of winter, the Morton Arboretum is a place of both refuge and inspiration. The preserve west of Chicago has a well-deserved reputation as a...
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